Founder John Ellison

John is a former Silicon Valley designer and entrepreneur who moved to Norfolk with his wife Sophie.

During his time in America, John and his father set up an Airbnb management company in Colorado in 2016. As a result, he knew the power of short-term rentals. When he met Ollie and realized that no one was offering this service in Norwich, they knew they had to seize the opportunity.

When he’s not working on The Good Host, he’s working as a consultant for local tech startups in Norwich.

Connect with John on LinkedIn
Founder Ollie Krol

Ollie is from Norwich, born and bred. He is a Paramedic who left the NHS in 2012 to setup his own company called ProEvent Medical.

As a result of his experience as a Paramedic and at ProEvent Medical, Ollie knows operations. Over the last eight years, large festivals and events across the UK have trusted Ollie and his team with this responsibility for the last seven years.

Ollie takes pride in the responsibility that property owners give him when handing him the keys to their property. He is driven to the highest standards of quality and settles for nothing less than excellence.

Ollie Krol

Our Story.
Two entrepreneurs
and a dilemma.

What happens when a Silicon Valley entrepreneur meets a Norfolk paramedic who has been burned by estate agents?

Ollie’s dilemma

A local Norfolk paramedic named Ollie had a problem. He needed to rent his property for six months, but wasn’t willing to endure another bad experience with estate agents.

A Silicon Valley guide

Ollie’s friend John had just concluded a career in Silicon Valley where Airbnb was founded. Listing his property on Airbnb seemed like an obvious solution to Ollie’s problem. The only problem was that no one in Norwich was offering to manage properties on platforms like Airbnb and

Market opportunity

John and Ollie, who both run other businesses, realised the market opportunity: With over 330 Airbnb properties in Norwich and no professional managing agents, something had to be done…

Airbnb adventure

So they decided to do it themselves to see if there was a viable business model. Within 13 days of listing the property, it was booked solidly for 90 consecutive days.

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